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Identity & Digital Design

Branding: Mobile Life

As one of Sweden’s largest research institute on mobile future technologies, you need have a visual profile that matches. Playfulness in research lay in the core of Mobile Life, as it is in the playful that interaction innovation is born. In the rewamp of their Visual Identity, we wanted to convey this sense of Playfulness while highlighting the people behind the research. Playful colours that double up as a coding system and images of activities together with front end web technology allowed us to just that.