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Product & Packaging Design

Branding: CJ Sync

The Pearl River Delta is changing from being just a production hub. Manufacturers who previously focused on producing goods for the western market now want to take their accumulated knowledge and create their own brands for the local market as well as the global market.

CJ Sync is one of the brands that sprouted from this desire. When working with their brand creation we wanted to emphasize their Chinese roots while still incorporating a global mindset. The result is a brand which is proud of its heritage and has an international air about it.